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The stigma once attached to online dating has gone.
Jan declined to be interviewed, but Hannah says her mum had tried online dating in the past and found it too arduous.
Aged in their late 30s, 40s, 50s and older, those in this group have often survived the breakdown of marriages and long term relationships, they usually have children and/or demanding careers, have the complications that come with middle age – children, houses, demanding careers – and little desire to be hooking up in bars at midnight.
Instead, these people are taking to Tinder, or creating their own websites, looking for love and long-term relationships.
But the novelty wore off, and she began to feel like she wasn't going to find The One on there.
So, six months ago, the 46-year-old working mother of one started using Tinder.